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Lunch & Learn Webinar Offering

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September 10, 2009- Social Media and the New Consumer: Energizing Your Brand

Offered By: Marketing Profs
Time: 11:45 am - 2:00 pm
Location: WQLN Fatica Learning Center
8425 Peach St.
Erie, PA 16509
Register for this Webinar

Hosted by John Gerzema, this Webinar addresses the issue that many marketers still see metrics like trust and awareness as the backbone of how brands are built. However, this is no longer the case. These metrics do not add to increased asset value. In fact, by following them, the declining value of their brands acutally increases. Marketers must learn to reconnect with consumers via social media and this Webinar talks about how this goal can be achieved.

Through this Webinar You Will Learn to:

Adapt new cultural values, consumer behaviors and management opportunities to reconnect with the new consumer.
Convince higher-ups that implementing a social media strategy is a good idea using metrics as proof.

About the Presenter

John Gerzema is Chief Insights Officer for Young & Rubicam Group and co-author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. It's a Business Week Best Seller and was voted #3 Best Business Book for 2008 from Amazon’s editors and 'Best Advertising and Marketing Book for 2008 from CEO Read.

Best-selling author, consumer strategist and pioneer of account planning in American advertising, Gerzema has designed brand strategies to international strategic and creative acclaim. A frequent essayist, columnist and commentator, he has been interviewed and reviewed in The Economist, Financial Times, Harvard Business Review, Strategy & Business, Newsweek and has appeared on CNBC, Fox Business and Bloomberg among others.

Join us

In the Fatica Learning Center at WQLN on Thursday, September 10th, from 11:45 am - 2:00 pm for this Webinar Social Media and the New Consumer: Energizing Your Brand.