eMarketing Special Interest Group (SIG)

Thanks to You, the Social Media Marketing Workshops Were a Success!

With approximatly 150 attendees combined at either the business session or nonprofit session of Mapping Out Your Social Media Marketing Strategy, it was obvious that social media marketing is an in-demand topic in the e-marketing landscape. Though their skill-level and knowledge regarding social media varied widely, all the attendees left with new social media knowledge, resources, ideas or a plan of attack for their business or organization.

Key Takeaways:

  • To begin, focus on one social media element
  • Your customers and constituents are already talking - social media lets you join the conversation
  • Social media is still fairly new, so take time to explore, experiment with and engage in various social media channels

Visit the eMarketing Learning Center to see what the presenter, Dana VanDen Heuvel, and workshop attendees had to say about the event!


eMarketing Learning Center
Technology Council of NWPA

Ben Franklin Technology Development Authority
Regional Center for Workforce Excellence

eM-SIG Community

eMarketing Special Interest Group (eM SIG) -- Founded in January 2007, the eM SIG is a regional organization that is igniting the growth of “high performance” professionals in essential areas of new media marketing.

The eM SIG is a project under the Technology Industry Partnership. Working in partnership with businesses, service providers and academes, the eM SIG organizes around a common goal to promote professional development among member companies and those interested in keeping in touch with the rapidly changing area of e-marketing.

We owe a great deal of thanks to Brian Amick from Werkbot Studios, who donated his time and energy to creating the new logo and flash header and to Oto Hlincik from newline Creations, for hosting the site. Thanks also to Jodi Herman, who worked on script development and video recording. Frank Lauria and Courtney Kaplin for their involvement.